LES MOTS ET LES COULEURS  (Words and Colors)

The artwork "Words and Colors" delves into the complexity of cognitive biases, drawing the viewer's focus to our physical and emotional reactions to colors and text. I have chosen a series of commercial colors applied to two identical panels. On one board, the viewer reads the commercial description, on the other, my own interpretation. Nothing sets the original from my version. The experience creates confusion when engaging with distinct associations and emotions. It emphasizes cognitive bias and a tendency to rely on easily accessible information and preconceived notions.

Work made specifically for the exhibition  “Cueillir ses cerises” at La Friche, Saint-Ursanne, Switzerland, 2023

Exemple